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• Insurance
  ===Marketing=== ...increasingly important component of the risk management and risk financing strategy of their parent. This can be understood against the following background:
  98 KB (14,471 words) - 18:49, 4 November 2018
• Steve Jobs
  ...Computer Club]] in 1975, which was a stepping stone to the development and marketing of the first Apple computer.<ref name="NYT obit">{{cite news|url=https://ww ...t8 |title=How Did Apple Computer Get Its Brand Name? |publisher=''Branding Strategy Insider''|date=November 17, 2011 |accessdate=November 6, 2017}}</ref> A nei
  186 KB (27,257 words) - 08:53, 25 October 2018
• Steve Wozniak
  ...f> it became the computer that launched Apple when he and Jobs first began marketing it the following year. He primarily designed the [[Apple II]] in 1977, know ...t8 |title=How Did Apple Computer Get Its Brand Name? |publisher=''Branding Strategy Insider''|date=November 17, 2011 |accessdate=December 25, 2017}}</ref> Wozn
  65 KB (9,278 words) - 08:54, 25 October 2018
• Aetna
  ...extensive information about policyholders, new management, and a shift in strategy, Aetna sharply raised premiums on less profitable accounts. Within a few ye * ''2001'' - Aetna recruited global public relations and marketing executive Roy Clason, Jr. to lead the companies reputation management strat
  62 KB (8,511 words) - 15:11, 2 November 2018
• Allstate
  ...rl=https://web.archive.org/web/20171210015500/http://adage.com/article/cmo-strategy/allstate-refreshes-brand-tagline-younger-audience/303981/|archivedate=2017- *John Dugenske - Executive VP, Chief Investment and Strategy Officer, The Allstate Corporation and President, Allstate Investments
  39 KB (5,334 words) - 17:15, 2 November 2018
• Berkshire Hathaway
  ...e noted that this strategy of choosing a successor without a concrete exit strategy for the sitting CEO often leaves an organization with fewer long term optio ...announced they would acquire the [[Oriental Trading Company]], a [[direct marketing]] company for [[novelty item]]s, small toys, and party items.<ref name="nyt
  67 KB (8,878 words) - 15:13, 2 November 2018
• MetLife
  ...//adage.com/article/cmo-strategy/metlife-hires-avon-s-hugh-dineen-lead-u-s-marketing/301657/|archivedate = 18 December 2015|df = }}</ref> ...rgan-chase/|archivedate=2012-11-05|df=}}</ref> Both sales were part of its strategy to focus on the [[insurance]] side of its business.
  91 KB (11,614 words) - 15:17, 2 November 2018
• Reliance Insurance Company
  ...e Company in 1963, and beginning in 1976, wrote Reliance's commercial mass-marketing business. ...73 Leasco changed its name to Reliance Group, Inc., to reflect a corporate strategy away from computers services toward financial services and notably insuranc
  17 KB (2,439 words) - 15:22, 2 November 2018
• USAA
  ...only people connected to the military, and its unusual structure and sales strategy, set it apart from the rest of the insurance industry. |date=November 1, 20 USAA is a pioneer of the concept of [[direct marketing]]; most of its business is conducted over the Internet or telephone using e
  25 KB (3,520 words) - 15:24, 2 November 2018
• Investment
  ...particularly novices, are often advised to adopt a particular [[investment strategy]] and [[Diversification (finance)|diversify]] their [[portfolio (finance)|p {{main|Investment strategy}}
  11 KB (1,564 words) - 15:29, 2 November 2018
• Bank of America
  ...ivesstrategy.com/magazine/archive/1998/0298fea2.asp |publisher=Derivatives Strategy |accessdate=June 22, 2013 |year=1998 |deadurl=yes |archiveurl=https://web.a As part of its new strategy Bank of America is focused on growing its mobile banking platform. As of 20
  109 KB (15,435 words) - 15:38, 2 November 2018
• Real estate economics
  ...%; materials costs, 33%; finance costs, 3%; administrative costs, 17%; and marketing costs, 5%. Public subdivision requirements can increase development costs b ...and the volatility of real estate prices in China: A sequential modelling strategy |journal=China Economic Review |volume=48 |pages=205–222 |year=2018 |last
  27 KB (4,028 words) - 15:59, 2 November 2018
• Specialized investment fund
  ...r appropriately all investment risks arisen through the SIF AIF investment strategy. == 3. Marketing ==
  10 KB (1,601 words) - 16:01, 2 November 2018
• Dubai
  Tourism is an important part of the Dubai government's strategy to maintain the flow of foreign cash into the emirate. Dubai's lure for tou ...ary and went until 1 February, but, The Department of Tourism and Commerce Marketing in Dubai announced the cessation of all entertainment and musical activitie
  177 KB (24,430 words) - 16:09, 2 November 2018
• Kazakhstan
  .../pdf|website=Econjournals|publisher=International Review of Management and Marketing|accessdate=6 February 2018|deadurl=no|archiveurl=https://web.archive.org/we The strategy of transport development in Kazakhstan until 2015 is to build {{convert|160
  197 KB (26,416 words) - 16:10, 2 November 2018
• Microsoft
  ...placed Gates as CEO in 2000, and later envisioned a "devices and services" strategy.<ref>{{Cite news |url=https://www.businessinsider.com.au/microsoft-device-a ...eter to MITS in [[Albuquerque]], New Mexico. MITS agreed to distribute it, marketing it as [[Altair BASIC]].<ref name="Allan 2001">{{Cite book |url=https://book
  110 KB (14,617 words) - 17:18, 2 November 2018
• United States
  ...e abandoned "containment" and initiated the more aggressive "[[rollback]]" strategy towards the USSR.<ref>[[#Soss|Soss, 2010]], p. 277</ref><ref>[[#Fraser|Fras ...daily-chart-17 |website=The Economist |accessdate=January 15, 2015}}</ref> Marketing by U.S. industries is largely responsible for making orange juice and milk
  402 KB (56,081 words) - 14:29, 4 November 2018
• Business plan
  ...ty]] management, [[supply chain management]], operations management, and [[marketing]], among others.<ref>[http://www.bc.edu/schools/csom/mba/academics/bplan.ht *[[marketing plan]]
  17 KB (2,494 words) - 15:49, 4 November 2018
• Chief executive officer
  ...ich includes all sectors and fields of the business, including operations, marketing, business development, finance, human resources, etc. The CEO of a company
  12 KB (1,670 words) - 18:12, 4 November 2018
• Tim Cook
  ...th keeping costs under control and, combined with the company's design and marketing savvy, generated huge profits.<ref>{{cite news|url=http://money.cnn.com/200 ...nov2008" /> Cook shared in May 2013 that his leadership focused on people, strategy, and execution; he explained, "If you get those three right the world is a
  38 KB (5,142 words) - 18:20, 4 November 2018

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