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• Mark Zuckerberg
  ...h of our page is taken up with ads compared to the average [[Search engine marketing|search]] query. The average for us is a little less than 10 percent of the ...date=October 1, 2012}}</ref> Rebecca Van Dyck, Facebook's head of consumer marketing, claimed that 85 million American Facebook users were exposed to the first
  100 KB (13,396 words) - 18:21, 4 November 2018
• James P. Gorman
  ...rrill Lynch in 1999 as Chief Marketing Officer, and also served as head of Strategy and Research. Before joining Merrill Lynch, Gorman served as a senior partn
  9 KB (1,229 words) - 18:22, 4 November 2018
• Storytelling
  ===In marketing=== ...uestions/|archivedate=2017-07-05|df=}}</ref> According to Giles Lury, this marketing trend echoes the deeply rooted need of all humans to be entertained.<ref na
  56 KB (7,883 words) - 18:42, 4 November 2018
• Stakeholder management
  ...lder management within businesses, organizations, or projects prepares a [[strategy]] using information (or intelligence) gathered during the following common ...ers, shareholders, employees, suppliers, and so forth. Within the field of marketing, it is believed that customers are one of the most important stakeholders f
  10 KB (1,389 words) - 19:42, 4 November 2018
• Business war games
  ...ificant competitors or other third parties (customers, regulators) so that strategy can be pressure–tested in the most realistic setting. The creator of BIB 3/ Debrief and calibrate negotiation strategy.
  18 KB (2,545 words) - 19:42, 4 November 2018
• Strategic planning
  {{Strategy}} ...ay also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and
  15 KB (2,081 words) - 19:42, 4 November 2018
• Balanced scorecard
  {{Strategy}} The '''balanced scorecard''' is a strategy [[performance management]] tool – a semi-standard structured [[report]],
  45 KB (6,439 words) - 19:43, 4 November 2018
• Growth–share matrix
  {{Strategy}} ...pany allocate resources and is used as an analytical tool in [[brand|brand marketing]], [[product management]], [[strategic management]], and [[Modern portfolio
  18 KB (2,742 words) - 19:43, 4 November 2018
• Scenario planning
  ...ournal|last=Schwarz|first=Jan Oliver|title=Business wargaming for teaching strategy making|url=https://doi.org/10.1016/j.futures.2013.06.002|journal=Futures|vo ...n, Mats, and Hans Bandhold. Scenario Planning: The Link between Future and Strategy. New York: Palgrave McMillan, 2003.</ref><ref name="bradfield2005">Bradfiel
  59 KB (8,998 words) - 19:43, 4 November 2018
• Ansoff Matrix
  ...f>{{cite web |url= http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/2550-ansoff-matrix.html|title=MBASkool: Ansoff Matrix| publisher=mbas ...1957 paper, provided a definition for [[Product marketing|product-market]] strategy as “a joint statement of a product line and the corresponding set of miss
  5 KB (721 words) - 19:43, 4 November 2018
• Competitor analysis
  ...itor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.<ref>(Fleisher & Ben Competitor analysis is an essential component of corporate strategy.<ref>{{cite web|last=Bergen|first=Mark|title=Competitor Identification and
  14 KB (1,875 words) - 19:43, 4 November 2018
• Enterprise planning system
  ...ary and are flexible. These are due to the periodic and adaptive nature of strategy formation. These will also have tactical aspects. Typically, enterprise pla ...real world conditions, at least three components can structure enterprise strategy. These are:
  16 KB (2,204 words) - 19:43, 4 November 2018
• Enterprise resource planning
  * Customer relationship management: Sales and marketing, commissions, service, customer contact, [[call center]] support&nbsp;— C * Linking current processes to the organization's strategy
  46 KB (6,156 words) - 19:43, 4 November 2018
• Marketing plan
  ...ing strategy]] is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, without a sound strategic foundation, it i ...">{{Cite book|url=https://books.google.com/books?id=Vq3pytURoEwC|title=The Marketing Plan: A Step-by-step Guide|last=Westwood|first=John|date=2002-01-01|publish
  34 KB (5,034 words) - 19:43, 4 November 2018
• SWOT analysis
  {{strategy}} ...competition) for another objective. The factors may include all of the [[marketing mix|4Ps]] as well as [[personnel]], [[finance]], [[manufacturing]] capabili
  25 KB (3,597 words) - 19:43, 4 November 2018
• Porter's five forces analysis
  ...ess Review'' in 1979.<ref>Michael E. Porter, "How Competitive Forces Shape Strategy," May 1979 (Vol. 59, No. 2), pp. 137-145.</ref> ...''Competition and Crisis in Mortgage Securitization'']</ref> Other Porter strategy tools include the [[value chain]] and [[Porter generic strategies|generic c
  14 KB (1,977 words) - 19:43, 4 November 2018
• Harvard Business School
  ...es. Initial programs are the Credential of Readiness (CORe) and Disruptive Strategy with [[Clayton M. Christensen |Clayton Christensen]]. Leading with Finance, ...Marketing; Negotiation, Organizations & Markets; Organizational Behavior; Strategy; and Technology and Operations Management.<ref>Harvard Business School. [ht
  34 KB (4,380 words) - 20:07, 4 November 2018
• Big data
  ...s://link.springer.com/article/10.1057/s41270-016-0001-3|journal=Journal of Marketing Analytics|language=en|volume=4|issue=2-3|pages=61–65|doi=10.1057/s41270-0 Big data analytics for manufacturing applications is [[marketing|marketed]] as a "5C architecture" (connection, conversion, cyber, cognition
  110 KB (15,200 words) - 20:07, 4 November 2018
• Predictive analytics
  ...nal processes that pertain across large numbers of individuals, such as in marketing, credit risk assessment, fraud detection, manufacturing, healthcare, and go ...es-predictive-analytics-modeling-multichannel-marketing/1#|magazine=Target Marketing|date=March 2, 2011}}</ref> [[financial services]],<ref>{{citation|last=Korn
  60 KB (8,537 words) - 20:08, 4 November 2018
• List of Million Dollar Listing Los Angeles episodes
  ...ne of Madison's listings with a celebrity client and questions his pricing strategy. Meanwhile, Josh Flagg decides to take his grandmother's advice and hire an ...a potential disaster and an angry seller challenges Josh Flagg's marketing strategy. Meanwhile, Josh Altman struggles to sell nine high-end lofts in Venice Bea
  77 KB (8,713 words) - 20:17, 4 November 2018

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