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• Insurance
  ===Marketing=== ...increasingly important component of the risk management and risk financing strategy of their parent. This can be understood against the following background:
  98 KB (14,471 words) - 18:49, 4 November 2018
• Steve Jobs
  ...Computer Club]] in 1975, which was a stepping stone to the development and marketing of the first Apple computer.<ref name="NYT obit">{{cite news|url=https://ww ...t8 |title=How Did Apple Computer Get Its Brand Name? |publisher=''Branding Strategy Insider''|date=November 17, 2011 |accessdate=November 6, 2017}}</ref> A nei
  186 KB (27,257 words) - 08:53, 25 October 2018
• Steve Wozniak
  ...f> it became the computer that launched Apple when he and Jobs first began marketing it the following year. He primarily designed the [[Apple II]] in 1977, know ...t8 |title=How Did Apple Computer Get Its Brand Name? |publisher=''Branding Strategy Insider''|date=November 17, 2011 |accessdate=December 25, 2017}}</ref> Wozn
  65 KB (9,278 words) - 08:54, 25 October 2018
• Aetna
  ...extensive information about policyholders, new management, and a shift in strategy, Aetna sharply raised premiums on less profitable accounts. Within a few ye * ''2001'' - Aetna recruited global public relations and marketing executive Roy Clason, Jr. to lead the companies reputation management strat
  62 KB (8,511 words) - 15:11, 2 November 2018
• Allstate
  ...rl=https://web.archive.org/web/20171210015500/http://adage.com/article/cmo-strategy/allstate-refreshes-brand-tagline-younger-audience/303981/|archivedate=2017- *John Dugenske - Executive VP, Chief Investment and Strategy Officer, The Allstate Corporation and President, Allstate Investments
  39 KB (5,334 words) - 17:15, 2 November 2018
• Berkshire Hathaway
  ...e noted that this strategy of choosing a successor without a concrete exit strategy for the sitting CEO often leaves an organization with fewer long term optio ...announced they would acquire the [[Oriental Trading Company]], a [[direct marketing]] company for [[novelty item]]s, small toys, and party items.<ref name="nyt
  67 KB (8,878 words) - 15:13, 2 November 2018
• MetLife
  ...//adage.com/article/cmo-strategy/metlife-hires-avon-s-hugh-dineen-lead-u-s-marketing/301657/|archivedate = 18 December 2015|df = }}</ref> ...rgan-chase/|archivedate=2012-11-05|df=}}</ref> Both sales were part of its strategy to focus on the [[insurance]] side of its business.
  91 KB (11,614 words) - 15:17, 2 November 2018
• Reliance Insurance Company
  ...e Company in 1963, and beginning in 1976, wrote Reliance's commercial mass-marketing business. ...73 Leasco changed its name to Reliance Group, Inc., to reflect a corporate strategy away from computers services toward financial services and notably insuranc
  17 KB (2,439 words) - 15:22, 2 November 2018
• USAA
  ...only people connected to the military, and its unusual structure and sales strategy, set it apart from the rest of the insurance industry. |date=November 1, 20 USAA is a pioneer of the concept of [[direct marketing]]; most of its business is conducted over the Internet or telephone using e
  25 KB (3,520 words) - 15:24, 2 November 2018
• Investment
  ...particularly novices, are often advised to adopt a particular [[investment strategy]] and [[Diversification (finance)|diversify]] their [[portfolio (finance)|p {{main|Investment strategy}}
  11 KB (1,564 words) - 15:29, 2 November 2018
• Bank of America
  ...ivesstrategy.com/magazine/archive/1998/0298fea2.asp |publisher=Derivatives Strategy |accessdate=June 22, 2013 |year=1998 |deadurl=yes |archiveurl=https://web.a As part of its new strategy Bank of America is focused on growing its mobile banking platform. As of 20
  109 KB (15,435 words) - 15:38, 2 November 2018
• Real estate economics
  ...%; materials costs, 33%; finance costs, 3%; administrative costs, 17%; and marketing costs, 5%. Public subdivision requirements can increase development costs b ...and the volatility of real estate prices in China: A sequential modelling strategy |journal=China Economic Review |volume=48 |pages=205–222 |year=2018 |last
  27 KB (4,028 words) - 15:59, 2 November 2018
• Specialized investment fund
  ...r appropriately all investment risks arisen through the SIF AIF investment strategy. == 3. Marketing ==
  10 KB (1,601 words) - 16:01, 2 November 2018
• Dubai
  Tourism is an important part of the Dubai government's strategy to maintain the flow of foreign cash into the emirate. Dubai's lure for tou ...ary and went until 1 February, but, The Department of Tourism and Commerce Marketing in Dubai announced the cessation of all entertainment and musical activitie
  177 KB (24,430 words) - 16:09, 2 November 2018
• Kazakhstan
  .../pdf|website=Econjournals|publisher=International Review of Management and Marketing|accessdate=6 February 2018|deadurl=no|archiveurl=https://web.archive.org/we The strategy of transport development in Kazakhstan until 2015 is to build {{convert|160
  197 KB (26,416 words) - 16:10, 2 November 2018
• Microsoft
  ...placed Gates as CEO in 2000, and later envisioned a "devices and services" strategy.<ref>{{Cite news |url=https://www.businessinsider.com.au/microsoft-device-a ...eter to MITS in [[Albuquerque]], New Mexico. MITS agreed to distribute it, marketing it as [[Altair BASIC]].<ref name="Allan 2001">{{Cite book |url=https://book
  110 KB (14,617 words) - 17:18, 2 November 2018
• United States
  ...e abandoned "containment" and initiated the more aggressive "[[rollback]]" strategy towards the USSR.<ref>[[#Soss|Soss, 2010]], p. 277</ref><ref>[[#Fraser|Fras ...daily-chart-17 |website=The Economist |accessdate=January 15, 2015}}</ref> Marketing by U.S. industries is largely responsible for making orange juice and milk
  402 KB (56,081 words) - 14:29, 4 November 2018
• Business plan
  ...ty]] management, [[supply chain management]], operations management, and [[marketing]], among others.<ref>[http://www.bc.edu/schools/csom/mba/academics/bplan.ht *[[marketing plan]]
  17 KB (2,494 words) - 15:49, 4 November 2018
• Chief executive officer
  ...ich includes all sectors and fields of the business, including operations, marketing, business development, finance, human resources, etc. The CEO of a company
  12 KB (1,670 words) - 18:12, 4 November 2018
• Tim Cook
  ...th keeping costs under control and, combined with the company's design and marketing savvy, generated huge profits.<ref>{{cite news|url=http://money.cnn.com/200 ...nov2008" /> Cook shared in May 2013 that his leadership focused on people, strategy, and execution; he explained, "If you get those three right the world is a
  38 KB (5,142 words) - 18:20, 4 November 2018
• Mark Zuckerberg
  ...h of our page is taken up with ads compared to the average [[Search engine marketing|search]] query. The average for us is a little less than 10 percent of the ...date=October 1, 2012}}</ref> Rebecca Van Dyck, Facebook's head of consumer marketing, claimed that 85 million American Facebook users were exposed to the first
  100 KB (13,396 words) - 18:21, 4 November 2018
• James P. Gorman
  ...rrill Lynch in 1999 as Chief Marketing Officer, and also served as head of Strategy and Research. Before joining Merrill Lynch, Gorman served as a senior partn
  9 KB (1,229 words) - 18:22, 4 November 2018
• Storytelling
  ===In marketing=== ...uestions/|archivedate=2017-07-05|df=}}</ref> According to Giles Lury, this marketing trend echoes the deeply rooted need of all humans to be entertained.<ref na
  56 KB (7,883 words) - 18:42, 4 November 2018
• Stakeholder management
  ...lder management within businesses, organizations, or projects prepares a [[strategy]] using information (or intelligence) gathered during the following common ...ers, shareholders, employees, suppliers, and so forth. Within the field of marketing, it is believed that customers are one of the most important stakeholders f
  10 KB (1,389 words) - 19:42, 4 November 2018
• Business war games
  ...ificant competitors or other third parties (customers, regulators) so that strategy can be pressure–tested in the most realistic setting. The creator of BIB 3/ Debrief and calibrate negotiation strategy.
  18 KB (2,545 words) - 19:42, 4 November 2018
• Strategic planning
  {{Strategy}} ...ay also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and
  15 KB (2,081 words) - 19:42, 4 November 2018
• Balanced scorecard
  {{Strategy}} The '''balanced scorecard''' is a strategy [[performance management]] tool – a semi-standard structured [[report]],
  45 KB (6,439 words) - 19:43, 4 November 2018
• Growth–share matrix
  {{Strategy}} ...pany allocate resources and is used as an analytical tool in [[brand|brand marketing]], [[product management]], [[strategic management]], and [[Modern portfolio
  18 KB (2,742 words) - 19:43, 4 November 2018
• Scenario planning
  ...ournal|last=Schwarz|first=Jan Oliver|title=Business wargaming for teaching strategy making|url=https://doi.org/10.1016/j.futures.2013.06.002|journal=Futures|vo ...n, Mats, and Hans Bandhold. Scenario Planning: The Link between Future and Strategy. New York: Palgrave McMillan, 2003.</ref><ref name="bradfield2005">Bradfiel
  59 KB (8,998 words) - 19:43, 4 November 2018
• Ansoff Matrix
  ...f>{{cite web |url= http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/2550-ansoff-matrix.html|title=MBASkool: Ansoff Matrix| publisher=mbas ...1957 paper, provided a definition for [[Product marketing|product-market]] strategy as “a joint statement of a product line and the corresponding set of miss
  5 KB (721 words) - 19:43, 4 November 2018
• Competitor analysis
  ...itor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.<ref>(Fleisher & Ben Competitor analysis is an essential component of corporate strategy.<ref>{{cite web|last=Bergen|first=Mark|title=Competitor Identification and
  14 KB (1,875 words) - 19:43, 4 November 2018
• Enterprise planning system
  ...ary and are flexible. These are due to the periodic and adaptive nature of strategy formation. These will also have tactical aspects. Typically, enterprise pla ...real world conditions, at least three components can structure enterprise strategy. These are:
  16 KB (2,204 words) - 19:43, 4 November 2018
• Enterprise resource planning
  * Customer relationship management: Sales and marketing, commissions, service, customer contact, [[call center]] support&nbsp;— C * Linking current processes to the organization's strategy
  46 KB (6,156 words) - 19:43, 4 November 2018
• Marketing plan
  ...ing strategy]] is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, without a sound strategic foundation, it i ...">{{Cite book|url=https://books.google.com/books?id=Vq3pytURoEwC|title=The Marketing Plan: A Step-by-step Guide|last=Westwood|first=John|date=2002-01-01|publish
  34 KB (5,034 words) - 19:43, 4 November 2018
• SWOT analysis
  {{strategy}} ...competition) for another objective. The factors may include all of the [[marketing mix|4Ps]] as well as [[personnel]], [[finance]], [[manufacturing]] capabili
  25 KB (3,597 words) - 19:43, 4 November 2018
• Porter's five forces analysis
  ...ess Review'' in 1979.<ref>Michael E. Porter, "How Competitive Forces Shape Strategy," May 1979 (Vol. 59, No. 2), pp. 137-145.</ref> ...''Competition and Crisis in Mortgage Securitization'']</ref> Other Porter strategy tools include the [[value chain]] and [[Porter generic strategies|generic c
  14 KB (1,977 words) - 19:43, 4 November 2018
• Harvard Business School
  ...es. Initial programs are the Credential of Readiness (CORe) and Disruptive Strategy with [[Clayton M. Christensen |Clayton Christensen]]. Leading with Finance, ...Marketing; Negotiation, Organizations & Markets; Organizational Behavior; Strategy; and Technology and Operations Management.<ref>Harvard Business School. [ht
  34 KB (4,380 words) - 20:07, 4 November 2018
• Big data
  ...s://link.springer.com/article/10.1057/s41270-016-0001-3|journal=Journal of Marketing Analytics|language=en|volume=4|issue=2-3|pages=61–65|doi=10.1057/s41270-0 Big data analytics for manufacturing applications is [[marketing|marketed]] as a "5C architecture" (connection, conversion, cyber, cognition
  110 KB (15,200 words) - 20:07, 4 November 2018
• Predictive analytics
  ...nal processes that pertain across large numbers of individuals, such as in marketing, credit risk assessment, fraud detection, manufacturing, healthcare, and go ...es-predictive-analytics-modeling-multichannel-marketing/1#|magazine=Target Marketing|date=March 2, 2011}}</ref> [[financial services]],<ref>{{citation|last=Korn
  60 KB (8,537 words) - 20:08, 4 November 2018
• List of Million Dollar Listing Los Angeles episodes
  ...ne of Madison's listings with a celebrity client and questions his pricing strategy. Meanwhile, Josh Flagg decides to take his grandmother's advice and hire an ...a potential disaster and an angry seller challenges Josh Flagg's marketing strategy. Meanwhile, Josh Altman struggles to sell nine high-end lofts in Venice Bea
  77 KB (8,713 words) - 20:17, 4 November 2018
• Brenda Bence
  ...er-marketing-without-breaking-the-bank-part-1.html "Marketing and Business Strategy Advice For Women Business Owners from NAWBO"] ''Par Excellence''. Retrieved ...tional Marketing, where she was responsible for the branding and marketing strategy across 46 countries and four continents, representing all of the markets ou
  14 KB (1,674 words) - 20:34, 4 November 2018