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{{for|the ARCA RE/MAX Series|ARCA Racing Series}}
{{Infobox company
| name = RE/MAX, LLC
| logo = REMAX logo.svg
| type = [[Public company|Public]]
| traded_as = {{NYSE|RMAX}} (Class A)<br>[[S&P 600|S&P 600 Component]]
| industry = [[Real estate]]
| foundation = {{start date and age|1973}} by Dave and Gail Liniger
| location = [[Denver, Colorado]], [[United States|U.S.]]
| key_people = {{unbulleted list|Adam Contos, CEO|Karri Callahan, CFO|Serene Smith, COO}}
| revenue = {{increase}} $177 million (2015)<ref>{{cite web|url=http://www.inman.com/2016/02/25/remax-reports-agent-growth-solid-revenue-in-2015/|title=Re/Max reports agent growth, solid revenue in 2015|publisher=Inman|access-date=4 May 2016}}</ref>
| num_employees = 100,000
| homepage = {{URL|http://remax.com}}
}}
[[File:Remax HQ, Shanahan's.jpg|thumb|RE/MAX Headquarters in the [[Denver Technological Center]].]]
[[File:Remax balloon quebec 2005.jpeg|thumb|The iconic RE/MAX [[hot air balloon]] at a balloon festival.]]
[[File:REMAXOffice3.jpg|thumb|RE/MAX office in Canada]]
'''RE/MAX''', short for " '''Re'''al '''E'''state '''Max'''imums," is an American international [[real estate]] company that operates through a [[franchising|franchise]] system. The company has held the number one market share in the [[United States]] and [[Canada]] since 1999, as measured by residential transaction sides.<ref name=street>{{cite web|url=http://www.streetinsider.com/Hot+IPOs/REMAX+(RMAX)+IPO+Prices+at+$22,+Above+Expected+Range/8741049.html|title=RE/MAX (RMAX) IPO Prices at $22, Above Expected Range|date=2 October 2013|publisher=Street Insider|access-date=28 October 2015}}</ref> RE/MAX has more than 100,000 agents<ref name=st>{{cite web|url=http://www.satellitetoday.com/telecom/2005/06/01/remax-training-with-a-competitive-advantage/|title=RE/MAX: Training With A Competitive Advantage|author=Carol Patton|date=1 June 2005|publisher=Via Satellite|access-date=28 October 2015}}</ref> in 6,800 offices. RE/MAX operates in about 100 countries.<ref>{{cite web|url=http://www.remax.co.uk/vision|title=RE/MAX Vision|publisher=RE/MAX United Kingdom|access-date=28 October 2015}}</ref>

== History ==
===Early history: 1970–1976===
RE/MAX was founded in January 1973 by Dave Liniger and Gail Main (who later became Gail Liniger).<ref name=Denver>{{cite web|url=http://www.denverrealestatewatch.com/2009/10/20/remax-tankes-high-on-franchise-list/|title=RE/MAX ranks high on franchise list|author=John Rebchook|date=20 October 2009|publisher=Denver Real Estate Watch|access-date=30 October 2015}}</ref><ref>{{cite web|url=http://money.cnn.com/2009/08/14/smallbusiness/how_remax_got_started.fsb/|title=Surviving recession #5: The Re/Max startup story|author=Dinah Eng|date=19 August 2009|publisher=CNN|access-date=30 October 2015}}</ref><ref>https://www.remax.com/newsroom/company-info/remax-history/</ref> The company was established with a maximum [[Commission (remuneration)|commission]] concept, meaning agents would keep nearly all of their commissions and pay their broker a share of the office expenses, rather than a share of the commission.<ref>{{cite journal |title=Remax World Wide |author=Mike Taylor |journal=ColoradoBiz |date=October 2001}}</ref> In 1975, Dennis Curtin purchased the first RE/MAX franchise outside of Colorado, in [[Kansas City, Missouri]]. The company had 100 franchises in two years.<ref>{{cite book|title=Above the Fray: Leading Yourself, Your Business and Others During Turbulent Times|author=Larry Parman|date=30 June 2013|publisher=Morgan James Publishing}}</ref><ref name=book>{{cite book|title=Everybody Wins: The Story and Lessons Behind RE/MAX|author1=Phil Harkins|author2=Keith Hollihan|date=13 December 2004|publisher=John Wiley & Sons}}</ref> RE/MAX held its first [[Convention (meeting)|convention]] in [[Las Vegas]] in 1976. It became an annual event.<ref name=book/>

===International expansion and introduction of hot air balloon: 1977–1998===
RE/MAX opened its first office outside the United States in [[Calgary]], [[Canada]] in 1977. In 1978, the RE/MAX red, white and blue [[hot air balloon]] became the official RE/MAX logo.<ref name=London>{{cite web|url=http://www.londonderrynh.net/2013/08/old-home-day-icon-to-rise-again-this-year/64885|title=Old Home Day Icon to Rise Again this Year|date=15 August 2013|publisher=Londonderry News|access-date=30 October 2015}}</ref> The RE/MAX Hot Air Balloon was first introduced at the Albuquerque Balloon Fiesta in 1978, representing the company's "Above the Crowd" slogan. It was about seven stories tall and became one of the most recognized corporate symbols in the world.<ref name = "pr newswire"/> By 1981, the company had 30 franchises in the RE/MAX Ontario-Atlantic Canadian region. RE/MAX became the top real estate company in Canada in 1987.<ref>{{cite journal|volume=A Century of Success|date=28 August 2005|journal=Calgary Herald|title=Re/Max Western Canada}}</ref> In 1985, the company had about 48 hot air balloons in the United States and Canada.<ref name = "pr newswire">{{Cite web | url = http://www.prnewswire.com/news-releases/remax-celebrates-the-35th-anniversary-of-its-iconic-hot-air-balloon-228835651.html | title = RE/MAX Celebrates the 35th Anniversary of Its Iconic Hot Air Balloon | publisher = PR Newswire}}</ref>

In 1994, RE/MAX expanded outside North America with the establishment of RE/MAX Europe by Canadians Frank Polzler and Walter Schneider. The company also expanded its regional operations in Germany, Italy, Spain and South Africa.<ref>{{cite web |url=http://business.financialpost.com/personal-finance/mortgages-real-estate/one-real-estate-pros-journey-to-cash-in-on-europe |title=One Canadian real estate pro's journey to cash in on Europe |date=11 October 2012 |author=Garry Marr |publisher=Financial Post |access-date=30 October 2015}}</ref> RE/MAX expanded to Australia and New Zealand in 1996.<ref>{{Cite web | url = http://www.couriermail.com.au/questnews/property/sudden-death-of-remax-australia-founder-don-marion-shocks-real-estate-industry/news-story/fe6130ea4dbe6771d1b16283eb39edc7 | title = Sudden death of RE/MAX Australia founder Don Marion shocks real estate industry | publisher = Courier Mail}}</ref>

In November 1994, the RE/MAX Satellite Network (RSN) was launched with four hours of programming daily, which was released to U.S. real estate agents using [[satellite dish]]es. The network started broadcasting more than 60 hours of programming monthly. The network programming included training and company news.<ref name=st/>

In 1998, RE/MAX CEO Dave Liniger attempted the first manned balloon flight around the world in a stratospheric gas balloon.<ref>{{cite web|url=http://www.balloonlife.com/publications/balloon_life/9801/9806/teamremax9806.htm|title=Around the World by Balloon|author=Tom Hamilton|publisher=Balloon Life|access-date=30 October 2015}}</ref><ref>{{cite web|url=http://www.cnn.com/WORLD/asiapcf/9812/27/remax.balloon/|title=Latest balloon quest to shoot for stratosphere|date=27 December 1998|publisher=CNN|access-date=30 October 2015}}</ref><ref>{{cite journal|journal=Science World|date=16 November 1998|title=Around the World in a Balloon|author=Michael Cannell}}</ref><ref name=realty>{{cite web |url=http://realtytimes.com/todaysheadlines1/item/24562-19980817_liniger3 |title=What You Didn't Know About Liniger's Space Balloon Mission |date=16 August 1998 |author=Blanche Evans |publisher=Realty Times |access-date=30 October 2015}}</ref> The flight was canceled due to design and weather problems.<ref>{{cite web| url=https://hypertextbook.com/facts/1997/CassandraEng.shtml
| title=Altitude of the highest manned balloon flight
| first=Cassandra
| last=Eng
| year=1997
| website=The Physics Factbook
| editor-last=Elert
| editor-first=Glenn
| accessdate=2018-07-06
}}</ref>

From 1997 to 2001, Dave Liniger made 16 starts in what is now NASCAR's K&N Pro Series West. Liniger scored two top-10 finishes in his 16 career starts, all in RE/MAX sponsored cars.

At the time, RE/MAX had 88 balloons, making it the largest hot air balloon fleet in the world.

===Online expansion and IPO: 2006–current===
In 2006, RE/MAX updated their corporate website to include listings for all U.S. homes for sale, including homes being sold by competitors.<ref>{{cite journal|journal=The Denver Post|author=Kristi Arellano|date=19 August 2005|title=Re/Max International to post all U.S. homes for sale on its Web site}}</ref><ref>{{cite web|url=http://realtytimes.com/agentnews/agentconcerns1/item/9835-20050817_nationalidx|title=RE/MAX to open national IDX website|author=Blanche Evans|date=16 August 2005|publisher=Realty Times|access-date=30 October 2015}}</ref> In 2007, the company established RE/MAX University which is an online educational platform that includes a training library.<ref>{{cite web |url=http://www.dailynewsegypt.com/2012/03/25/american-real-estate-brand-remax-forays-into-egypt/ |title=American real estate brand Re/Max forays into Egypt |date=25 March 2012 |author=Reem Abdellatif |publisher=Daily News Egypt |access-date=30 October 2015}}</ref> By 2011, the company had more than 6,000 franchises.<ref>{{cite web |url=http://www.entrepreneur.com/franchises/remaxllc/282746-0.html |title=About RE/MAX LLC |publisher=Entrepreneur Magazine |access-date=30 October 2015}}</ref> By 2009, the company had franchises in 70 countries.<ref name=Denver/>

In April 2010, the Obama Administration announced the "Home Affordable Foreclosure Alternatives" (HAFA) program. The day the announcement was made, leaders from the U.S. Treasury Department and Bank of America participated in a live, national broadcast detailing the initiative at RE/MAX Headquarters in Denver held by CEO Dave Liniger.<ref>{{cite web |url=http://dsnews.com/news/foreclosure/04-06-2010/government-agents-lenders-vendors-one-solitary-force-when-it-comes-to-hafa-2010-04-06 |title=Government, Agents, Lenders, Vendors: One United Force When It Comes to HAFA |author=Carrie Bay |publisher=DSNews |access-date=30 October 2015}}</ref>

In 2013, [[United Nations Special Rapporteur|UN Special Rapporteur]] [[Richard Falk]] released a report which alleged that real estate groups, such as RE/MAX, found to promote or sell properties in [[Israeli settlement]]s may be held liable for complicity in the crime of promoting settlement activity in occupied territory.<ref>[https://unispal.un.org/UNISPAL.NSF/0/296CF21249B48B5B85257C0D00684C44#bmk56 Report of the Special Rapporteur on the situation of human rights in the Palestinian territories occupied since 1967 (A/68/376, 10 September 2013, Item 69 (c))]</ref><ref>{{cite web| url=http://www.upi.com/Top_News/Special/2013/10/30/US-European-finances-tied-to-Israeli-settlements/86181383142072/| title=US, European finances tied to Israeli settlements| date=October 30, 2013| publisher=UPI| access-date=August 18, 2015}}</ref> As of November 2015, RE/MAX Israel was still selling properties in 18 different Israeli settlements in the occupied Palestinian territories.<ref>Murtaza Hussain: [https://theintercept.com/2016/02/11/why-is-remax-selling-properties-in-illegal-israeli-settlements/ Why is RE/MAX selling properties in illegal Israeli settlements?] [[The Intercept]], 11 February 2016</ref>

RE/MAX, LLC's parent company, RE/MAX Holdings Inc, raised $220 million in its [[initial public offering]] (IPO) in 2013. RE/MAX Holdings, Inc, completed a secondary offering of approximately $185 million in November 2015. REMAX Holdings owns 58.3% and RIHI owns 41.7% of RE/MAX LLC. Total diluted share count (public and private) as of December 31, 2015 was 30.2 million shares.<ref>{{cite web|url=http://www.marketwatch.com/story/10-k-remax-holdings-inc-2016-02-26|title=10-K: RE/MAX HOLDINGS, INC |date=26 February 2016 |access-date=4 May 2016}}</ref><ref>{{cite web|url=https://www.bloomberg.com/news/articles/2013-10-01/re-max-raises-220-million-in-ipo-pricing-shares-above-range|title=Re/Max Gains After $220 Million IPO Priced Above Target |date=2 October 2013| author1=Elizabeth Dexheimer |author2=Leslie Picker |publisher=Bloomberg |access-date=30 October 2015}}</ref><ref>{{cite web|url=https://dealbook.nytimes.com/2013/08/19/remax-files-to-go-public-as-housing-market-continues-upswing/?_r=1|title=Re/Max Files for I.P.O. As Housing Market Continues Upswing|date=19 August 2013|author=Michael J. De La Merced|publisher=The New York Times|access-date=30 October 2015}}</ref>

RE/MAX expanded into China in 2014 by opening an office in Beijing. By the end of 2015, RE/MAX agents outside North America was more than 25,000, marking an annual growth of 15.4%. The company's agent count in Europe was more than 15,000.<ref>{{Cite web | url = http://money.cnn.com/news/newsfeeds/articles/prnewswire/LA99470.htm | title = RE/MAX Global Presence Hits Major Milestone | publisher= CNN Money}}</ref> As of 2016, RE/MAX operates in about 100 countries and has more than 115 hot air balloons in operation — largest corporate hot air balloon fleet in the world.<ref>{{Cite web | url = http://www.prnewswire.com/news-releases/remax-china-open-for-business-916324054.html | title = RE/MAX China Open for Business | publisher = PR Newswire}}</ref><ref>{{Cite web | url = http://rismedia.com/2016/09/18/remax-hosts-successful-global-franchise-sales-summit-in-thailand/ | title = RE/MAX Hosts Successful Global Franchise Sales Summit in Thailand | publisher = RIS Media}}</ref>

In 2016, they named [https://results.net Re/Max Results], a franchisee covering much of Minnesota and parts of Wisconsin as their largest franchisee<ref>{{Cite web | url = https://www.realtrends.com/blog/remax-results-launches-tribus-custom-website/ | title = Largest Re/Max Franchisee | publisher = Real Trends}}</ref> with more than 1200 agents, and averaging more than 20 transactions per agent.

In 2018, former president of the company Geoff Lewis<ref>{{Cite web | url = https://www.realtrends.com/blog/geoff-lewis/ | title = President Geoff Lewis To Retire | publisher = RealTrends}}</ref> and co-founder and co-CEO, Dave Liniger<ref>{{Cite web | url = https://www.inman.com/2018/02/14/adam-contos-takes-over-re-max-as-sole-ceo/ | title = Dave Liniger officially steps down at Re/Max, Adam Contos takes over as sole CEO | publisher = Inman}}</ref> stepped down from their roles to retire. Responsibilities were handed to CEO Adam Contos.

==Philanthropy==
In 1992, RE/MAX became a sponsor of [[Children's Miracle Network Hospitals|Children's Miracle Network]]. The company hosts art auctions, organizes golf tournaments, and encourages agent fundraising activities. When buying or selling a home through RE/MAX, listing as a Miracle Home with the balloon logo helps the local Children's Miracle Network hospital. RE/MAX affiliates have raised $147 million for the Children's Miracle Network hospitals in over 20 years of sponsorship.<ref>{{cite web |url=http://childrensmiraclenetworkhospitals.org/Media/PressRoom/REMAX2015Funds2016R4 |title=Creating Real Miracles by Raising Funds for Local Hospitals |publisher=Children's Miracle Network Hospitals |access-date=4 May 2016}}</ref>

In 2002, RE/MAX became a sponsor of the [[Susan G. Komen for the Cure|Susan G. Komen Breast Cancer Foundation Race For The Cure]] events in the [[United States]].<ref>{{cite web |url=http://realtytimes.com/todaysheadlines1/item/16775-20020305_komen |title=RE/MAX Sponsors Komen's "Race for the Cure" |date=4 March 2002 |publisher=Realty Times |access-date=28 October 2015}}</ref>

Local RE/MAX offices use hot air balloons for educational programs and non-profit organization fundraisers.<ref name=London/>

==Recognition==
RE/MAX University has been featured in ''Training Magazine''{{'}}s Top 125 Organizations recognizing employee development.<ref>{{cite web|url=http://www.trainingmag.com/training-magazine-ranks-2015-top-125-organizations|title=Training Magazine Ranks 2015 Top 125 Organizations|date=10 February 2015|publisher=Training Magazine|access-date=30 October 2015}}</ref>
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The RE/MAX Commercial division launched a new website in 2012 and has been recognized as a Top Real Estate Brokerage Firm by National Real Estate Investor.<ref>{{cite web |url=http://nreionline.com/rankings/2015-top-brokers?NL=NREI-21&Issue=NREI-21_20150923_NREI-21_813&sfvc4enews=42&cl=article_1_b&elq2=b52c80b01fd54ed5ae190b63c56095ac |title=2015 Top Brokers |publisher=National Real Estate Investor |access-date=30 October 2015}}</ref><ref>{{cite web |url=http://starlocalmedia.com/content/tncms/assets/v3/eedition/a/fd/afd707ce-302e-509f-a15f-27ef45e2d31a/5390e64a7b8bf.pdf.pdf |title=RE/MAX Ranks Among Best |date=6 June 2014 |publisher=Celina Record |access-date=30 October 2015}}</ref>

In 2016, RE/MAX was recognized as the top real estate franchise, for the fourth consecutive year, in the annual Franchise 500 survey by ''[[Entrepreneur (magazine)|Entrepreneur]]'' magazine. The company has held the top spot for 13 out of 17 years.<ref>{{Cite web | url = http://rismedia.com/2016/01/14/remax-wins-top-real-estate-franchise-ranking/ | title = RE/MAX Wins Top Real Estate Franchise Ranking | publisher = RISMedia}}</ref> RE/MAX was also included as the leading real estate franchise on the Franchise Times Top 200 list for the eighth consecutive year in 2016.<ref>{{Cite web | url = http://www.opp.today/remax-among-top-10-us-franchises/ | title = RE/MAX among top 10 US franchises | publisher = OPP.Today}}</ref>

==Controversy==
In 2018 it was announced that founder David Liniger violated company ethics with a multi-million-dollar loan to an executive Adam Contos.<ref>{{cite web|url=https://www.denverpost.com/2018/02/22/remax-david-lingier-loan-violated-ethics|title=Re/Max founder David Liniger violated ethics code with $2.38M loan to executive, company finds|date=22 February 2018|publisher=The Denver Post|access-date=22 February 2018}}</ref>

== References ==
{{Reflist|32em}}

== External links ==
{{Commonscat}}
* {{Official website|http://www.remax.com/}}

{{DEFAULTSORT:RE MAX}}
[[Category:Franchises]]
[[Category:Real estate services companies of the United States]]
[[Category:American companies established in 1973]]
[[Category:Companies based in Denver]]

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