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Archibald Riverdale at 14:53, 9 October 2018

2018-10-09T14:53:22Z

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{{User sandbox}}

== Introduction ==
{{Infobox company
| name = The Personal
| logo = 
| logo_alt = The Personal, Home & Auto Group Insurance
| type = [[Privately held company|Private]]
| industry = [[Insurance]]
| founded = {{Start date and age|1974}}
| founder = 
| hq_location_city = Mississauga
| hq_location_country = Canada
| area_served=Most of Canada
| services = {{Unbulleted list|[[Car insurance]]|[[Home insurance]]|[[Travel insurance]]|[[Pet insurance]]}}
| num_employees =
| num_employees_year = 
| parent = [[Desjardins Group]]
| website = {{URL|thepersonal.com}}
}}

Founded in 1974, '''The Personal Group Insurance Company''' (The Personal) is a Canada [[General insurance|property and casualty]] (P&C) [[Group insurance|group insurer]] that specializes in [[home insurance]] and [[Vehicle insurance|auto insurance]].<ref name=":0" /> They offer multiple services to their [[Partnership|partners]], and are specialized in offering group exclusive rates. They represent over 700 public and private organizations, professional orders and unions across Canada. The Personal is a [[subsidiary]] of Desjardins General Insurance, third largest P&C insurer in Canada.<ref>{{Cite web|url=http://business.halifaxchamber.com/list/member/the-personal-insurance-company-bedford-160069|title=The Personal Insurance Company|website=business.halifaxchamber.com|access-date=2018-05-28}}</ref> "It prides itself on high customer satisfaction, with 96% of respondents saying they are satisfied after making a [[Cause of action|claim]] and 95% of insurance holders renewing their policies each year. The renewal rate is one of the highest in the [[Insurance|insurance industry]]."<ref name=":0">{{Cite web|url=http://www.insurancedir.ca/the+personal/|title=The Personal|website=www.insurancedir.ca|access-date=2018-05-28}}</ref>
== History ==
In 1974, in Canada,The Personal created the auto and home group insurance concept. The concept of group insurance was popular for life policies, but for the first time the concept was applied to cars and homes.<ref name=":1">{{Cite web|url=http://www.insurancedir.ca/the+personal/|title=The Personal|website=www.insurancedir.ca|access-date=2018-10-03}}</ref> Auto and home were then the only products offered; later The Personal broadened their range of services to include other products, such as [[Recreational vehicle|recreational vehicles]], travel and pets.<ref name=":1" />

On Mai 2nd of 1986, The Personal (then called ''The Security)'', was reaching an agreement with the ''Centrale de l'enseignement du Québec'' (CEQ), who were looking for a group insurance. This agreement signed the official start of the history of group P&C insurance in Quebec.<ref>{{Cite web|url=http://www.lacsq.org/publications/nouvelles-csq/automne-2016/education/optimisee-mobile/single/news/les-protections-resaut-csq-lhistoire-dun-succes-qui-se-fete-en-ristourne-1/|title=Les protections RésAut CSQ - L’histoire d’un succès qui se fête en ristourne|last=|first=|date=|website=|language=french|archive-url=|archive-date=|dead-url=|access-date=2018-10-03}}</ref>

== Benefits of group insurance ==
Group insurance is offered through a partnership in which any individual belonging to a group can take advantage. The [[insurance policy]] that results from negociations between The Personal and the concerned partner is caracterised by favourable rates, often much lower than what their employees or members could get through other insurers.<ref>{{Cite web|url=http://assurance-enligne.ca/compagnies/la-personnelle|title=Assurance en ligne » La Personnelle|last=|first=|date=|website=assurance-enligne.ca|language=fr|archive-url=|archive-date=|dead-url=|access-date=2018-05-28}}</ref> The group insurance personalizes and customizes offers according to the specific needs of the members or employees that constitutes the group. There is the possibility to extend the offers to group members or employees who register a [[spouse]] and/or a dependent member of the family. All this is possible due to the group [[business model]], that helps to leverage the [[Bargaining power|buying power]] of the partner group which provides services with lower costs.<ref>{{Cite web|url=https://mitchellwhale.com/insurance-companies/the-personal/|title=The Personal|website=mitchellwhale.com|language=en-CA|access-date=2018-05-28}}</ref>

Jean-Francois Chalifoux, senior vice president in 2005, said that "the success of any group program really comes down to the risk profile, the better price-to-quality ratio, and the positive customer experience."<ref>{{Cite news|url=https://www.canadianunderwriter.ca/features/the-group-factor/|title=The Group Factor|work=Canadian Underwriter|access-date=2018-10-03|language=en-US}}</ref>

== Services ==
The Personal offers group insurance products to insure cars, homes, recreational vehicles and pets, and also includes [[identity theft]] assistance.<ref>{{cite web|url=https://www.thepersonal.com/customer-space/customer-support|title=Custumer support|last=|first=|date=|website=thepersonal.com|language=anglais|archive-url=|archive-date=|dead-url=|access-date=2018-05-28}}</ref> They offer their services through agents, through their website, and recently through their mobile app (that is used as a control center for all the mobile programs). Their two principal mobile features are Ajusto and Alert, but the app also provide (to anybody, not just their members) the Radar program, a weather alert that notifies the owner when severe weather conditions will occur or is happening, that could damage their property.<ref>{{Cite web|url=http://www.citopbroker.com/news/desjardins-to-offer-weather-alerts-on-mobile-apps-13998|title=Desjardins to offer weather alerts on mobile apps {{!}} Canadian Insurance|website=www.citopbroker.com|access-date=2018-07-06}}</ref>

== Prices and distinctions ==
According to a J.D. Power study about custumer satisfaction with home insurance, The Personal ranked first in Quebec in 2015.<ref>{{Cite news|url=https://www.businesswire.com/news/home/20150604005016/en/J.D.-Power-Reports-Home-Insurance-Industry-Meeting|title=J.D. Power Reports: Home Insurance Industry Not Meeting Gen Y Expectations for Customer Interaction|access-date=2018-10-03|language=en}}</ref> The same study in 2018 for the auto insurance sector also ranked the company as first in Canada.<ref>{{Cite news|url=https://www.businesswire.com/news/home/20180507005038/en/Rising-Customer-Expectations-Poor-Communication-Drive-Satisfaction|title=Rising Customer Expectations, Poor Communication Drive Down Satisfaction with Auto Insurers, J.D. Power Finds|access-date=2018-10-03|language=en}}</ref>

== Controversy ==
In 2017, The Personal was facing accusation of citizen's privacy rights. They were accused by the federal Privacy Commissioner of accessing credit rating without proper reasons. The Personal defended themselves by saying that they accessed such information only to rule out fraudulent claims, but advocate Rhona DesRoches, who heads the Association of Victims for Accident Insurance Reform, suggested that « companies want instead to gauge the claimant’s financial status to help determine how little they can get away with paying out ».<ref>{{Cite news|url=https://nationalpost.com/news/canada/insurer-violated-crash-victims-rights-by-accessing-his-credit-score-federal-watchdog-rules|title=What the federal privacy watchdog did after an insurer pried into crash victim’s credit rating|date=2017-03-29|work=National Post|access-date=2018-07-06|language=en-US}}</ref>

== References ==
{{Reflist}}

== External links ==
*[https://thepersonal.com The Personal website]
*[https://play.google.com/store/apps/details?id=ca.tpic.ajusto&hl=en_CA The Personal android mobile app]

[[Category:Insurance]]
[[Category:Insurance companies of Canada]]

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Archibald Riverdale at 14:53, 9 October 2018