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{{Infobox Software
|name = WooCommerce
|logo = Woocommerce_logo.png
|logo size = 250px
|screenshot =
|caption = WooCommerce Admin Panel
|author = Mike Jolley, James Koster
|developer = [[Automattic]]
|programming language = [[PHP]]
|latest preview version =
|released = {{Start date|2011}}<ref>{{cite web | url=http://www.woothemes.com/2011/09/woocommerce-has-arrived/ | title=WooCommerce Has Arrived | publisher=WooCommerce | date=27 September 2011 | accessdate=17 January 2015}}</ref>
|operating system = [[Unix-like]], [[Windows]]
|genre = [[e-commerce]]
|license = [[GNU General Public License|GPL]]
|website = {{URL|https://woocommerce.com}}
}}

'''WooCommerce''' is an [[open source]] [[e-commerce]] [[Plug-in (computing)|plugin]] for [[WordPress]]. It is designed for small to large-sized online [[merchants]] using WordPress. Launched on September 27, 2011,<ref>{{cite web | url=https://techcrunch.com/2011/09/27/woothemes-launches-woocommerce-to-turn-wordpress-sites-into-online-shops/ | title=WooThemes Launches WooCommerce To Turn WordPress Sites Into Online Shops | publisher=TechCrunch | date=27 September 2011 | accessdate=17 January 2015 | author=Perez, Sarah}}</ref> the plugin quickly became popular for its simplicity to install and customize and free base product.

==History==
WooCommerce was first developed by WordPress theme developer WooThemes,<ref>{{cite web|title=WordPress Themes, Plugins & eCommerce|url=https://www.woothemes.com/|publisher=WooThemes}}</ref> who hired Mike Jolley and James Koster, developers at Jigowatt, to work on a fork of Jigoshop<ref>{{cite web | url=http://wpcandy.com/reports/jigoshop-wordpress-community-share-forking-thoughts/#.UkCqXt3_DXE | title=Jigoshop team and WordPress community members share thoughts on forking | publisher=WPCandy | date=28 August 2011 | accessdate=17 January 2015 | author=Imel, Ryan}}</ref><ref>{{cite web | url=https://www.jigoshop.com/blog/2011/08/26/our-forking-views/ | title=Our forking views | publisher=Jigoshop | date=26 August 2011 | accessdate=17 January 2015}}</ref> that became WooCommerce.<ref>{{cite web | url=http://wpcandy.com/reports/woothemes-forks-jigoshop-into-woocommerce/#.UjpYzN3_DXF/ | title=WooThemes forks Jigoshop into WooCommerce, launches WooLabs | publisher=WPCandy | date=25 August 2011 | accessdate=17 January 2015 | author=Imel, Ryan}}</ref> In August 2014, WooCommerce powered 381,187 sites (or 17.77% of e-commerce sites online).<ref>{{cite web | url=http://www.woothemes.com/2014/08/woocommerce-growth-revisited-four-million-counting/ | title=WooCommerce Growth Revisited: Four Million and Counting | publisher=WooCommerce | date=6 August 2014 | accessdate=17 January 2015}}{{primary source inline|date=May 2015}}</ref>

In November 2014, the first WooConf, a conference focusing on [[eCommerce]] using WooCommerce was held in [[San Francisco]], [[California]]. It attracted 300 attendees.<ref>{{cite web | url=https://2014.wooconf.com/ | title=Dedicated to store owners & WordPress developers wanting to learn the art of eCommerce using WooCommerce | publisher=Wooconf | date=November 2014 | accessdate=5 October 2017}}{{primary source inline|date=October 2017}}</ref>

In May 2015, WooThemes and WooCommerce were acquired by [[Automattic]], operator of [[WordPress.com]] and core contributor to the WordPress software.<ref name=recode-automattic>{{cite web|title=WordPress Parent Automattic Buys WooCommerce, a Shopping Tool for Web Publishers|url=http://recode.net/2015/05/19/wordpress-parent-automattic-buys-woocommerce-a-shopping-tool-for-web-publishers/|website=Re/code|accessdate=19 May 2015}}</ref>

==Usage==
WooCommerce is used by a number of high-traffic websites such as [[Small Press Expo]].<ref>{{cite web|url = http://www.webtechster.com/trends/e-commerce/woocommerce.html|title = WooCommerce E-Commerce Usage| publisher = WebTechster | accessdate = 2014-05-13}}</ref>
For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30%<ref name="builtwith">{{cite web | url=http://trends.builtwith.com/shop | title=Statistics for websites using Ecommerce technologies (The Entire Internet Tab) | publisher=builtwith.com | accessdate=21 September 2015}}</ref> of e-commerce sites and millions of active installs.<ref>{{cite news|last1=Warnimont|first1=Joe|title=WooCommerce Review: The King of Ecommerce Plugins on WordPress|url=https://ecommerce-platforms.com/ecommerce-reviews/woocommerce-review|accessdate=30 April 2018|work=Ecommerce Platforms|date=14 February 2018}}</ref> Ecommerce is rapidly growing worldwide and WooCommerce has over 39 million downloads as a plugin and is currently active on more than three million websites and is the most popular eCommerce platform in 2018.<ref>{{Cite news|url=https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats|title=WooCommerce Stats 2018: How Many Websites Use WooCommerce?|date=2018-02-13|work=Barn2 Media|access-date=2018-09-15|language=en-US}}</ref> WooCommerce has approximately 4% of the of the top million HTML pages.<ref>{{Cite news|url=https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats|title=WooCommerce Stats 2018: How Many Websites Use WooCommerce?|date=2018-02-13|work=Barn2 Media|access-date=2018-09-15|language=en-US}}</ref> In 2018, statistics show that the percentage of online stores that utilize WooCommerce through Wordpress.org's plugin is more than 30% of all stores.<ref>{{Cite news|url=https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats|title=WooCommerce Stats 2018: How Many Websites Use WooCommerce?|date=2018-02-13|work=Barn2 Media|access-date=2018-09-15|language=en-US}}</ref> WooCommerce has complete control of the market share with an outstanding 42% of all online stores being powered by Woocommerce. <ref>{{Cite news|url=https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats|title=WooCommerce Stats 2018: How Many Websites Use WooCommerce?|date=2018-02-13|work=Barn2 Media|access-date=2018-09-15|language=en-US}}</ref>

Since Automattic's acquisition WooCommerce has kept gaining market share, and has now become one of the leading [[E-commerce]] platforms on the Internet. <ref>{{cite web |title=WooCommerce keeps gaining Market Share |url=http://prowoos.com/woocommerce-keeps-gaining-market-share/ |publisher=ProWoos |accessdate=16 August 2018}}</ref>

== Themes ==

With many Woocommerce-ready themes sold on third party websites it makes it difficult to exactly estimate how many themes can be associated with this Wordpress plugin, but here are some Woocommerce stats for the bigger theme providers.<ref>{{Cite news|url=https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats|title=WooCommerce Stats 2018: How Many Websites Use WooCommerce?|date=2018-02-13|work=Barn2 Media|access-date=2018-09-15|language=en-US}}</ref>

* There are [https://themeforest.net/category/wordpress/ecommerce/woocommerce?ref=Barn2Media 1,135 Woocommerce themes] on ThemeForest.<ref>{{Cite news|url=https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats|title=WooCommerce Stats 2018: How Many Websites Use WooCommerce?|date=2018-02-13|work=Barn2 Media|access-date=2018-09-15|language=en-US}}</ref>
* The Wordpress.org theme directory has [https://wordpress.org/themes/search/woocommerce/ 548 WooCommerce themes].
* Mojo Themes has [http://www.mojomarketplace.com/search?tags[0]=woocommerce 240 WooCommerce themes].<ref>{{Cite news|url=https://barn2.co.uk/woocommerce-stats/#woocommerce-usage-stats|title=WooCommerce Stats 2018: How Many Websites Use WooCommerce?|date=2018-02-13|work=Barn2 Media|access-date=2018-09-15|language=en-US}}</ref>

== Extensions ==

WooCommerce has attracted significant popularity because the base product, in addition to many extensions and plugins, is [[free software|free]] and [[open source]]. In 2018, WooCommerce has near 330 extensions and over 1,000 plugins.<ref>{{Cite news|url=https://hollerwp.com/woocommerce-statistics/|title=[Infographic] 2017 WooCommerce Statistics|date=2017-08-01|work=Holler Box|access-date=2018-09-15|language=en-US}}</ref> In addition, there are thousands of paid add-ons for fixed prices. Many Premium Themes now offer capability with WooCommerce as well as plugins that make a theme framework compatible.<ref>{{cite web|url = https://wordpress.org/plugins/genesis-connect-woocommerce/|title = WooCommerce Genesis Framework for WooCommerce}}</ref>

Notable WooCommerce extensions include:
* WooCommerce Bookings: Which allows users to sell blocks of time as appointments.<ref>{{cite news|title=WordPress Parent Automattic Buys WooCommerce, a Shopping Tool for Web Publishers|url=https://www.recode.net/2015/5/19/11562762/wordpress-parent-automattic-buys-woocommerce-a-shopping-tool-for-web|accessdate=30 April 2018|work=Recode}}</ref>
* WooCommerce Memberships: which allows the user to restrict access to certain parts of their Wordpress website, and sell access to these parts of the website.<ref>{{cite news|title=Easy Membership Sites With WooCommerce Memberships - Patrick's Programming Blog|url=https://www.speakinginbytes.com/2016/11/woocommerce-memberships/|accessdate=30 April 2018|work=Patrick's Programming Blog|date=1 November 2016}}</ref>

== WooExpert Partner program ==
Instead of a certification program WooCommerce uses an official partnership program. WooCommerce recommends users to use these WooExperts for their WooCommerce projects.<ref>{{Cite web|url=https://woocommerce.com/experts/|title=WooExperts - WooCommerce|website=WooCommerce|language=en-US|access-date=2017-09-03}}</ref> Suppliers can apply to become a partner and by doing so will undergo a multi-stage application process that includes skill evaluation and an interview. Throughout the process WooCommerce aim to assess familiarity with WooCommerce core and extensions. The partnership program had either a Gold, Silver or Bronze level<ref>{{Cite news|url=https://woocommerce.com/join-wooexperts/|title=Becoming a WooExpert - WooCommerce|work=WooCommerce|access-date=2017-09-03|language=en-US}}</ref> until late 2017, when it moved to a flat "verified WooExpert" system.<ref>{{cite web|last1=Scott|first1=Robin|title=WooCommerce Ends Gold, Silver, Bronze – Just WooExperts|url=https://silicondales.com/news-from-silicon-dales/woocommerce-ends-gold-silver-bronze-just-wooexperts/|website=Silicon Dales|publisher=Silicon Dales Ltd|accessdate=6 February 2018}}</ref>

== Revenues ==
A study conducted in 2017 by Todd Wilkins, Head of WooCommerce, suggests that WooCommerce stores would collectively account for nearly $10 billion dollars in sales.<ref>{{Cite news|url=https://wptavern.com/woocommerce-stores-on-track-to-surpass-10b-in-sales-this-year|title=WooCommerce Stores on Track to Surpass $10B in Sales This Year|date=2017-10-19|work=WordPress Tavern|access-date=2018-09-15|language=en-US}}</ref>

==See also==
{{Portal|Free software}}
* [[Comparison of shopping cart software]]
* [[List of online payment service providers]]
* [[WordPress]]

==References==
{{Reflist}}
[[Category:Free e-commerce software]]
[[Category:Free software programmed in PHP]]
[[Category:Companies of South Africa]]
[[Category:Online payments]]
[[Category:WordPress]]

==External links==
*{{Official website|https://woocommerce.com/}}
*[https://www.wpbeginner.com/opinion/magento-vs-woocommerce-which-one-is-better-comparison/ Magento vs Woocommerce]
*[https://www.emotedigital.com.au/a-guide-to-woocommerce-and-why-you-should-choose-it-for-your-ecommerce-needs/ Why Woocommerce for Ecommerce]

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