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{{Use mdy dates|date=November 2016}}
{{Infobox company
| name = Yoast BV
| logo = Logo of Yoast.png
| industry = [[Search-engine optimization]]
| founded = {{Start date and age|2010|05}}
| founder = Joost de Valk
| area_served = Worldwide
| hq_location_city = [[Wijchen]]
| hq_location_country = [[Netherlands]]
| num_employees = 48<ref name="about" />
| num_employees_year = 2016
}}
'''Yoast''' is a [[search engine optimization|search-optimization]] firm based in [[Wijchen]], [[Netherlands]].<ref name="Guard">{{cite news|url=https://www.theguardian.com/technology/2016/oct/14/google-desktop-search-out-of-date-mobile|date=October 14, 2016|last=Hern|first=Alex|title=Google's desktop search could be out of date compared to mobile results soon}}</ref> Yoast is currently considered the most comprehensive search engine optimization software available for [[WordPress]] users, with its developers responsible for over 10% of WordPress releases.<ref>{{cite news|url=https://make.wordpress.org/training/handbook/plugin-lessons/what-is-yoast-seo/|title=What is Yoast SEO?|publisher=[[WordPress]]|accessdate=October 30, 2016}}</ref><ref>{{cite news|url=https://wptavern.com/sixty-three-percent-of-wordpress-core-committers-are-not-employed-by-automattic|publisher=WP Tavern|last=Chandler|first=Jeff|date=January 15, 2016|title=63% of WordPress Core Committers Are Not Employed by Automattic}}</ref>
== History ==
Yoast was created by Joost de Valk in 2006, originally as '''joostdevalk.nl'''.<ref name="incomediary">{{cite news|url=http://www.incomediary.com/joost-de-valk-successful|title=How Joost de Valk became a successful internet entrepreneur|publisher=Income Diary|last=Dunlop|first=Michael}}</ref> After moving to and eventually selling the domain "css3.info", de Valk created the Yoast platform in 2010.<ref>{{cite news|url=http://1stwebdesigner.com/joost-de-valk-shares-success-story-yoast/|title=Joost de Valk, founder of Yoast, shares his success story|date=March 15, 2016|publisher=First Web Designer}}</ref>
In 2012, Yoast was expanded to offer a [[premium business model|premium model]] for [[WordPress]]. As of june 2018, Yoast employed 94 people, of which 71 are in [[Wijchen]].<ref name="about">{{cite web|url=https://yoast.com/about-us/#what-we-do|title=About Us: What We Do|publisher=Yoast|accessdate=October 30, 2016}}</ref>
== Reception ==
Yoast has received praise for its extensive applications in [[search engine optimization|SEO]], both within and beyond its ubiquity as a [[WordPress]] [[plug-in (computing)|plug-in]], and for its accessibility as a [[freemium|freemium model]].<ref>{{cite news|url=https://moz.com/blog/using-yoast-seo-for-wordpress|title=Using Yoast SEO for WordPress|last=Petteys|first=Angela|date=May 11, 2016|publisher=[[Moz (marketing software)|Moz]]}}</ref><ref>{{cite news|url=https://www.unionsquaredesign.com/2016/10/06/what-is-yoast-seo/|title=What is Yoast SEO?|last=Johansen|first=Arlie|date=October 6, 2016|publisher=Union Square Design}}</ref> The software runs on more than 8 million sites and on 11.4% of the top 1 million sites in the world.<ref>{{cite web|url=https://trends.builtwith.com/widgets/Yoast-WordPress-SEO-Plugin|publisher=[[BuiltWith]]|title=Yoast Plugin Usage Statistics|accessdate=July 2, 2018}}</ref> On WordPress alone, it has amassed over one million downloads.<ref>{{cite news|url=https://www.elegantthemes.com/blog/editorial/is-yoast-seo-really-the-ultimate-seo-plugin|title=Is Yoast SEO really the ultimate SEO plugin?|date=November 11, 2015|publisher=Elegant Themes}}</ref><ref>{{Cite news|url=http://mashable.com/2011/02/17/wordpress-seo-interview/#_6ic.yu7ikqP|publisher=[[Mashable]]|last=Warren|first=Christina|date=February 17, 2011|title=How the WordPress SEO Plugin Can Help Your Blog}}</ref> Its software was rated "5 out of 5" by [[Syed Moiz Balkhi]], founder of WPBeginner, a blog for new users to the [[WordPress|WordPress platform]].<ref>{{cite news|url=http://www.wpbeginner.com/blueprint/wordpress-seo-by-yoast/|title=WordPress SEO by Yoast|last=Balkhi|first=Syed|publisher=WPBeginner}}</ref> In addition, it's been described as one of the most powerful applications available to [[WordPress]] users by [[GoDaddy]] and [[Forbes]].<ref>{{cite news|url=https://www.godaddy.com/garage/webpro/wordpress/identify-yoast-wordpress-seo/|title=Identify yourself! Yoast and WordPress SEO|date=June 5, 2014|last=Pfunder|first=Shawn|publisher=[[GoDaddy]]}}</ref><ref>{{cite news|url=https://www.forbes.com/sites/steveolenski/2016/05/03/10-most-important-wordpress-plugins/#11fbe2314ec0|publisher=[[Forbes]]|last=Olenski|first=Steve|date=May 3, 2016|title=10 Most Important WordPress Plugins}}</ref>
== See also ==
* [[Automattic]]
== References ==
{{Div col|colwidth=20em}}
{{Reflist}}
{{Div col end}}
== External links ==
* {{Official website}}
* {{Facebook}}
* {{Twitter}}
[[Category:Free software companies]]
[[Category:2010 software]]
[[Category:Blog software]]
[[Category:Content management systems]]
[[Category:Free content management systems]]
[[Category:Free software programmed in PHP]]
[[Category:WordPress]]
[[Category:Website management]]
{{Infobox company
| name = Yoast BV
| logo = Logo of Yoast.png
| industry = [[Search-engine optimization]]
| founded = {{Start date and age|2010|05}}
| founder = Joost de Valk
| area_served = Worldwide
| hq_location_city = [[Wijchen]]
| hq_location_country = [[Netherlands]]
| num_employees = 48<ref name="about" />
| num_employees_year = 2016
}}
'''Yoast''' is a [[search engine optimization|search-optimization]] firm based in [[Wijchen]], [[Netherlands]].<ref name="Guard">{{cite news|url=https://www.theguardian.com/technology/2016/oct/14/google-desktop-search-out-of-date-mobile|date=October 14, 2016|last=Hern|first=Alex|title=Google's desktop search could be out of date compared to mobile results soon}}</ref> Yoast is currently considered the most comprehensive search engine optimization software available for [[WordPress]] users, with its developers responsible for over 10% of WordPress releases.<ref>{{cite news|url=https://make.wordpress.org/training/handbook/plugin-lessons/what-is-yoast-seo/|title=What is Yoast SEO?|publisher=[[WordPress]]|accessdate=October 30, 2016}}</ref><ref>{{cite news|url=https://wptavern.com/sixty-three-percent-of-wordpress-core-committers-are-not-employed-by-automattic|publisher=WP Tavern|last=Chandler|first=Jeff|date=January 15, 2016|title=63% of WordPress Core Committers Are Not Employed by Automattic}}</ref>
== History ==
Yoast was created by Joost de Valk in 2006, originally as '''joostdevalk.nl'''.<ref name="incomediary">{{cite news|url=http://www.incomediary.com/joost-de-valk-successful|title=How Joost de Valk became a successful internet entrepreneur|publisher=Income Diary|last=Dunlop|first=Michael}}</ref> After moving to and eventually selling the domain "css3.info", de Valk created the Yoast platform in 2010.<ref>{{cite news|url=http://1stwebdesigner.com/joost-de-valk-shares-success-story-yoast/|title=Joost de Valk, founder of Yoast, shares his success story|date=March 15, 2016|publisher=First Web Designer}}</ref>
In 2012, Yoast was expanded to offer a [[premium business model|premium model]] for [[WordPress]]. As of june 2018, Yoast employed 94 people, of which 71 are in [[Wijchen]].<ref name="about">{{cite web|url=https://yoast.com/about-us/#what-we-do|title=About Us: What We Do|publisher=Yoast|accessdate=October 30, 2016}}</ref>
== Reception ==
Yoast has received praise for its extensive applications in [[search engine optimization|SEO]], both within and beyond its ubiquity as a [[WordPress]] [[plug-in (computing)|plug-in]], and for its accessibility as a [[freemium|freemium model]].<ref>{{cite news|url=https://moz.com/blog/using-yoast-seo-for-wordpress|title=Using Yoast SEO for WordPress|last=Petteys|first=Angela|date=May 11, 2016|publisher=[[Moz (marketing software)|Moz]]}}</ref><ref>{{cite news|url=https://www.unionsquaredesign.com/2016/10/06/what-is-yoast-seo/|title=What is Yoast SEO?|last=Johansen|first=Arlie|date=October 6, 2016|publisher=Union Square Design}}</ref> The software runs on more than 8 million sites and on 11.4% of the top 1 million sites in the world.<ref>{{cite web|url=https://trends.builtwith.com/widgets/Yoast-WordPress-SEO-Plugin|publisher=[[BuiltWith]]|title=Yoast Plugin Usage Statistics|accessdate=July 2, 2018}}</ref> On WordPress alone, it has amassed over one million downloads.<ref>{{cite news|url=https://www.elegantthemes.com/blog/editorial/is-yoast-seo-really-the-ultimate-seo-plugin|title=Is Yoast SEO really the ultimate SEO plugin?|date=November 11, 2015|publisher=Elegant Themes}}</ref><ref>{{Cite news|url=http://mashable.com/2011/02/17/wordpress-seo-interview/#_6ic.yu7ikqP|publisher=[[Mashable]]|last=Warren|first=Christina|date=February 17, 2011|title=How the WordPress SEO Plugin Can Help Your Blog}}</ref> Its software was rated "5 out of 5" by [[Syed Moiz Balkhi]], founder of WPBeginner, a blog for new users to the [[WordPress|WordPress platform]].<ref>{{cite news|url=http://www.wpbeginner.com/blueprint/wordpress-seo-by-yoast/|title=WordPress SEO by Yoast|last=Balkhi|first=Syed|publisher=WPBeginner}}</ref> In addition, it's been described as one of the most powerful applications available to [[WordPress]] users by [[GoDaddy]] and [[Forbes]].<ref>{{cite news|url=https://www.godaddy.com/garage/webpro/wordpress/identify-yoast-wordpress-seo/|title=Identify yourself! Yoast and WordPress SEO|date=June 5, 2014|last=Pfunder|first=Shawn|publisher=[[GoDaddy]]}}</ref><ref>{{cite news|url=https://www.forbes.com/sites/steveolenski/2016/05/03/10-most-important-wordpress-plugins/#11fbe2314ec0|publisher=[[Forbes]]|last=Olenski|first=Steve|date=May 3, 2016|title=10 Most Important WordPress Plugins}}</ref>
== See also ==
* [[Automattic]]
== References ==
{{Div col|colwidth=20em}}
{{Reflist}}
{{Div col end}}
== External links ==
* {{Official website}}
* {{Facebook}}
* {{Twitter}}
[[Category:Free software companies]]
[[Category:2010 software]]
[[Category:Blog software]]
[[Category:Content management systems]]
[[Category:Free content management systems]]
[[Category:Free software programmed in PHP]]
[[Category:WordPress]]
[[Category:Website management]]
